This applies to Tablets in general but the only “Pad” that applies are Maxi Pads.
May 15, 2013, 7:02 a.m. EDT
Where to put your tablet when you’re on the toilet
Toilet paper still can’t be digitized, but these days two-ply may be the only printed matter still welcome in the bathroom.
How else to explain the announcement from Hammacher Schlemmer, the 165-year-old catalog dedicated to “offering the Best, the Only and the Unexpected,” that it’s now selling an “iPad Commode Caddy”? The $99.95 chrome-steel stand holds both a roll of toilet paper and an Apple iPad, thereby eliminating “the clutter created by magazines and newspapers,” as Hammer Schlemmer general manager Fred Berns explains.
The caddy, which is manufactured by tech specialist CTA Digital, is part of a wave of iPad bathroom-friendly or bathroom-oriented accessories that have hit the market in recent months, from the Koala wall mount (the “perfect solution for storing, charging and viewing your tablet”) to the iPotty (a child’s potty with an included iPad stand). The idea, says Seton Hall University marketing professor and Apple /quotes/zigman/68270/quotes/nls/aapl AAPL -0.87% enthusiast Daniel Ladik, is that the iPad represents “ubiquitous computing.” So why not boldly go where no computer user has gone before and take it, um, to the toilet?
“We now have a device that’s small enough and light enough to integrate more in the home,” says Ladik.
Add to that the ongoing push from publishers of magazines and newspapers to convert print readers into digital ones. Just this year, publications ranging from Newsweek to Time Out Chicago have abandoned print altogether. In other words, “you can’t even read them in the bathroom anymore,” says Hammacher merchandising director Stephen Farrell. (Well, you can read them online, but that’s precisely the point the iPad Commode Caddy is intended to address.)
Farrell says that Hammacher took notice of the CTA product, initially billed as just a “Pedestal Stand with Roll Holder for iPad,” when it was released earlier this year and decided it fit into the company’s target zone. “We’re a problem-solving-oriented catalog,” says Farrell.
It also helped that the company has doubled its array of iPad accessories in the past year. Hammacher now carries more than 50 such products, including an iPad pen, an iPad document scanner and an iPad-to-television dock.
But it’s one thing to carry an iPad in a Hammacher iPad leather satchel. It’s another to attach it to a Hammacher stand that indeed doubles as a toilet-paper holder. Still, the idea may not be as far-fetched as it seems. After all, the iPad-as-bathroom diversion has already become fodder for popular culture: In a memorable scene in the Judd Apatow film “This Is 40,” a character sits on the toilet, playing a word game with the tablet – much to his wife’s dismay.
Plus, a 2011 survey by Staples Advantage, a division of the office-supply giant, found that 35% of tablet owners brought their tablets into the bathroom. That’s more than those who brought them into restaurants (30%), though not as much as those who brought them into the bedroom (78%). Either way, Staples exec Ed Ludwigson said the surveys showed that tablets “offer fantastic convenience.”
Of course, if iPad fans don’t want to pay for a $100 bathroom stand, they have alternatives. On Apple and furniture-related message boards, iPad users boast of their homemade solutions for bathroom reading. Said one member of the MacRumors.com community: “I hot glued some small pieces of wood together to make a stand that holds the iPad at the perfect angle.”